We are at a precipice moment for the planet, living through precarious times, so what is it like running a small business right now, let alone a sustainable fashion brand? I first met Sophie Dunster over five years ago. I interviewed her just three months into...
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In every job that must be done, there is an element of fun
“I didn’t really decide myself. People saw me in the street picking up umbrellas and said it was like Mary Poppins. I had the idea of Marypup because it’s funny,” says designer and eco-activist Melanie Iudica, as she recalls how the name of her upcycled rainwear brand...
Sustainability and all that stuff
It’s complicated - I do not have the answers, but my hope in writing my column as we close secondhand September is at least to explore some solutions and lay out some of the current debates about sustainability, particularly in fashion. Responsibility It can be...
Salvo Fest of imperfect beauty
Save the dates 16 - 19 June 2021 because the original architectural salvage fair has found its new home, with the best bits of the virtual and real world to toast Salvo’s 30th Pearl Anniversary. Seven years ago I hadn’t even stepped foot inside a salvage yard, so my...
Buying vintage bins in the time of Coronavirus
I am not sure where “bins” the abbreviation for glasses comes from, but considering my need for increasingly telescopic lenses it seems appropriate to refer to them as my binoculars. I enjoy the time when it comes to choose new glasses, well new old glasses as I...
Hot Hot Hot! Reclaimed Woman
How will fashion become fashionable again after lockdown? We are waiting to see if the expected shift to more conscious shopping will be accelerated following the reflection time that beings, brands and businesses have had to take in the bigger picture. Categories...
Is fashion self-care? Revelations for Fashion Revolution Week with Ilk + Ernie
This is Fashion Revolution Week, where we ask #whomademyclothes to coincide with and commemorate the Rana Plaza factory, which collapsed seven years ago today. This is the day Fashion Revolution was born. A month in lockdown has likely resulted in more time for...
Ready-to-wake: Should fashion weeks be cancelled?
Upcycled kitten heels by Ancuta Sarca at London Fashion Week “Wake me up when September ends” are words I've heard from editors doing the four fashion capitals in less than four weeks. Our eyes are closed to the emergency according to Extinction Rebellion, the...
Seasonal vegging & voguing
This edit sums up my mood for the month ahead. It's that time of year when your pinkie ring should give you super powers and you can cloak your face and your body in pillows [when not showing off that you're capable of dancing in white whilst eating cranberry...
Going Zero Waste could be the best thing to happen to you hair
Is it me or are haircare ads stuck in the 1950s? Can the contents of one plastic bottle really deliver on all of those promises? And are we even looking for those things at the end of a good shampooing? Hair diaries of women with great locks usually involve a lotta...
“we could be the ones to change it all” – Sustainable steps at London Fashion Week
Paolo Carzana, the boy behind this quote and the collection below titled The Boy You Stole was one emerging talent presented in the season that put sustainability top of mind at LFW. The British Fashion Council’s announcement that London Fashion Week would be...
Designing a happy wardrobe
I didn’t see myself squeezing into another capsule challenge so soon - having spent 6 of the coldest weeks in just 6 items of clothes for Labour Behind the Label at the start of the year - but this was too good to resist… 10 items, 10 days, easy right? Ah, but this...
Do you believe in magic? Interview with Anne-Sophie Planet, founder of Kimaya
If you’re looking for proof that magic exists then Kimaya's ethical elegance will suit you. After more than a decade working on fashion planet aka Paris, Anne-Sophie Planet swapped city life for southern India to realise her dreams as a designer. Following her...
Resolutions from Berlin Ethical Fashion Show
I packed learnings of balance in my suitcase back from Berlin (alongside this Resolution organic cotton tee by Cruba). I should have known it would be a knowledge excursion when I spotted my school history teacher on our flight over. Ms Hodson taught me everything I...
Seville travel diary – A week on the tiles
Nobody wants to feel like a tourist. Who us? No no, we’re trailblazers - so you can imagine our surprise when we discovered our destination of choice is Lonely Planet’s No.1 city to visit in 2018. If like me you have to work through some guilt before enjoying your...
Guilt Tripping
Having recently calculated that the renovation of my flat is 4x more sustainable than one planet living, I could be feeling smug, but with two flights in the pipeline next month I am less carbon footprint proud. Let me explain… One Planet Living is a framework...
Conscious Consumer
Encaustic tiles The Vintage Floor Tile Company Artelli Canasto bag from Rev En Vert Organic cotton shirt & organic denim skirt both War & Drobe [If you're in London get yourself down to War & Drobe at 31 Lamb's Conduit Street from 14th - 27th May...
Sustainability in the City
I know Sex in the City has been relegated to box-set territory but sometimes I refer to my flat as sustainability in the city, because like Carrie Bradshaw, I keep sweaters where my stove would have been. Reflecting on the moment I decided to turn my kitchen into my...
I want my time with you : 24 hours in Brussels
My husband and I suffered a bout of food poisoning this week, but off he went to his conference in Brussels and off I went to join him for the weekend. Since completing the Six Items Challenge for Labour Behind the Label I have been conscious to wear more of my...
Six Items Challenge : Little White Dress
It seems appropriate to end my Six Items Challenge for Labour Behind the Label in the little white dress I started in. I wore my white Reformation dress to celebrate our two year wedding anniversary and it got me thinking... I have too many clothes and although I am...
Plastic-free Reclaimed Woman
Abacá / Montezuma's also see Tidy Street general store to easily shop Abacá in the UK
Seeking Victorian house with sustainable luxury label VIMPELOVA
Having spent a few days working away in Brighton - the town where I grew up - talk turned to where I might ultimately set-up home if my husband and I decide we have out-grown our little garden flat barely made for two. Back home in London, I dropped-off my luggage to...
Six Items Challenge : Day 33 is Green Day
My Six Items Challenge made packing simple for a last minute work trip to Madrid. I got out the Gabriele Vintage green dress - a symbol of fresh starts and progress, as we think of the green light as go. This Maison Bengal bag I got from Tidy Street general store in...
I want an eco-hot relationship with my clothes – Interview with COSSAC
Today’s eco-warrior is less hemp, more hot. I don’t mean to do a disservice to the durable natural fibre, but hemp clothing is still building a new rep amongst fashion seekers that have discovered sexy and sustainable can coexist - as they do in the #ecohot label...
The Ned and TED Talks
The respectfully renovated Portland Stone building on Poultry Street, The Ned was the perfect setting to speak about how my reclaimed renovation resulted in me wearing the same six items of clothes for six weeks. There's been a bit of friendly competition in our...
Six Items Challenge : Day 15
I definitely didn't expect snow when I picked mainly dresses for the six items to see me through six weeks. ©Photograph courtesy of PHIPPS - a newly launched menswear brand founded on the principles of respect and curiosity for the natural world. They're exploring...
Six Items Challenge : Two weeks in
Two weeks into six weeks wearing the same six items of clothes, I am tongue twisting and definitely compensating with shoes. On a side note, these 1940s pigeon holes make perfect shoe storage (complete with drawn-on letters, this piece was reclaimed from the post...
Six Items Challenge : Day 11 and 12
On arrival in Brighton yesterday I was confronted by my ten year old self. Two girls dressed almost identically were leaving the train station - one had a mini pink backpack (like the one I had from Tammy Girl) and both were wearing skater sneakers. They linked arms...
Six Items Challenge : Day 7 and 8
I saw the Queen yesterday (the day I wore jeans). More on that later as I didn’t have the energy to write last night. This morning my friend made me chuckle with a link to an Inc. article - Why Successful People Wear the Same Thing Every Day You see by wearing the...
Six Items Challenge : Day 6
Wore my M-24 backpack made of used truck tarpaulin to the Designer Showrooms today. Fashion week has a growing number of sustainable brands and stands - one being The Sustainable Angle, a not for profit organisation dedicated to projects that promote sustainable...
Six Items Challenge : Day 5
I met a fashion journalist from Spain the other day and we joked that even if it means crossing the road, stopping to soak up every moment of sunshine is essential to make it through the grey months in London. Fashion week might be all about autumn winter collections,...
Six Items Challenge : Day 4
My days are all messed up. It's the second day of fashion week, but it is in fact the weekend, so Saturday feels like Tuesday, but it's also masquerading as Thursday - on this, the forth day of my challenge. Despite setting my alarm for 7am on a Saturday, I knew...
Six Items Challenge : Day 2
Six weeks wearing only six items of clothing - one of which is this white Reformation dress. I'm glad to say it survived day one of the challenge and Valentine's Day date night. Big napkins are a must for me now. Support and share my page here 📣 ©Photograph...
Six Items Challenge : Day 1
©IWM (D 14826) Lent hasn't fallen on Valentine's Day since 1945. Today shiny heart shaped gifts and ash crosses collide, as I start my Six Items Challenge. I pledged to only wear six items of clothing for the next six weeks in support of Labour Behind the Label, a...
Bee-eautiful sustainable fashion that’s Gung Ho
British bee supporting cause aside, it’s just a brilliant statement sweatshirt. Gung Ho donates £5 to a charity that works with endangered bees with every purchase of this piece. The Gung Ho philosophy is undeniably designed to get people talking with its forward...
Sustainable designer Laura Ironside on season-less dressing
Sometimes less is more. This is the approach of designer Laura Ironside, who set-up her label with the aim of creating seasonless garments, thoughtfully, through sensitive and sustainable manufacturing. For some, sustainable fashion is a contradiction in terms, and...
Conscious Consumer
Ilia mascara in Nightfall from Content Georgia midi dress Mara Hoffman Miami Circle earrings Lee Renée shopper Vivienne Westwood
Ethical Collection x Reclaimed Woman
Part free spirit, part dedicated fan of fashion, 10 years in the industry has ingrained particular months (before fashion weeks) when I feel the clothes in my wardrobe aren’t cutting it. Coupled with 10 consecutive grey London days and counting, I know I am not alone...
Weekday Reclaimed Woman
Weekday / Retrouvius
Anna Skodbo on building her ethical London brand phannatiq
Part-time harpist, educator, occasional snowboarder, and driving force behind phannatiq, Anna Skodbo takes a “clothes for people” attitude to designing. Attracting people from the likes of musicians Kate Nash, Harper and the pavement population with her city...
Defining sustainable fashion with Stella McCartney’s Dessert Island Discs
Aside from the fact I love a bit of Radio 4's Dessert Island Discs (where presenter Kirsty Young asks famous guests to pick eight records to take if they were to be stranded on a dessert island), Stella McCartney's Dessert Island Discs seemed a good excuse to define...
Rollable Reclaimed Woman
Pachacuti / Retrouvius
Me and my home want to be dressed top to towel rail in Mahala
I’ve got my eyes on a pair of made in England clogs stocked at Mahala, an independent homewares and accessories shop selling handmade bags and handcrafted pieces by designer/maker Emily Griffin. Emily’s East London shop is based in an old fishmonger, where a material...
Woman, Reclaimed
One year ago I left my corporate fashion job to follow a more conscious life. My job gave me pleasure and pain, and enabled me to buy my first home in west London. Like a secret diary, I started to blog about my journey into a more sustainable existence (shoe...