About Reclaimed Woman

I’m Sara Morel and I created Reclaimed Woman to connect the choices we make for ourselves, our homes and the planet. After renovating my first home almost entirely with reclaimed materials, I was encouraged to live, work and even dress differently. 

A former fashion publicist, having started my career working for Gucci, I spent over 10 years in fashion communications and events. Now CEO of Salvo, the destination for reuse, leading a community and marketplace for architectural antiques, reclaimed building materials and storied interiors. I head up Salvo’s sustainability agenda, events, circular economy projects and pioneering platforms, including the rollout of Truly Reclaimed®. The standard and campaign for real reuse ensures products are truly antique or reclaimed, rather than simply made to look old, and therefore offer genuine social, environmental and heritage benefits. 

Alongside my role at Salvo, I consult for brands, organisations and individuals on sustainability, sourcing antiques and reclaimed materials for projects. I also conceive and deliver exhibitions, talks and impactful communications and events. 

Profiled by ELLE Japan, Reloved, Red and Reclaim magazine, I also write, contribute to articles and speak about sustainability and my experience of reuse in interiors, fashion and the built environment. 

It is easy to forget that when I created Reclaimed Woman, it was much harder to find sustainable choices, whether looking for better ways to dress ourselves or our homes. So as well as sharing the journey of my reclaimed renovations, I also began researching brands and interviewing people who integrate circular principles into their work to learn from those who are genuinely doing it differently. On the surface, it seems like everything has advanced hugely, and the word sustainable is part of our mainstream language. But in fashion terms, it can be hard to separate the green from the washing, so I still seek out and share ideas and places to help you (and me) source more consciously, often by reusing what’s already out there.

This naturally led to the Reclaimed Woman podcast. I am deeply drawn to storied things, but just as compelling are the people behind the independent shops, businesses and brands. When you source this way, relationships form and stories unfold, and those conversations became the foundation of my podcast.